Hi,I’m Lyn! How are you today?
Today I am here to interview you and better understand how you use Coursera when you are in the process of taking a Course. Our specific focus will be on the webpage that contains the course content (video, transcript, and related features). During this interview I will ask you a couple of questions and also observe you performing a task relating to the service. I’d like you to pretend as if I have no prior knowledge of the application and as such answer my questions with as much detail as possible. The interview will take about an hour.
Anything you say is confidential and data will be aggregated in a way such that your comments will be anonymous. Please let me know if there is anything you would like to keep off the records. This interview is entirely voluntary- if you want to stop at any time please let me know. We can end the interview at any point. For data integrity reasons we like to record our interviews. No one other than theresearch team will have access to this recording. Is it alright if we record this interview?
Great!
Do you have any questions?
Let’s begin!
How often do you use Coursera?
How many courses are you taking?
When was the last time you used Coursera?
For the following questions I want you to think more specifically to when you are engaging with the webpage that contains the actual content (video, transcript) and its related features for any course you are taking. (Shows them the page)
[Explanation for the Core Questions]
Q1 – Q2: Getting general information about their intention and typical behavior. Intentions for the course may influence which features they decide to use (if any). This will help me understand how they tend to engage with the course content (example Person A just watches the video but Person B likes to highlight important aspects of the video while watching)
Q3-Q7: Create scenarios to help jog the user’s memory of instances when they could have used a feature.This can hopefully help them more easily recall any potential issues with those features. Also aides in identifying intention for use of those features.
Q8-10: These questions aim to gain knowledge in potential gaps in “needs” of the webpage. By comparing to how they normally learn maybe this can help create some ideas for feature enhancement of existing features or generation of ideas for new features.
Is there a feature or attribute you wish was included?
Is there something that could have been better done to help you learn or make the experience more enjoyable?
Is there anything else you would want to add any opinions or ideas of any sort?
I am now going to ask you to perform a couple of tasks while I look over your shoulder and watch you perform them. All the tasks are related to the page we have been discussing. While performing the tasks I ask that you let me know what you are thinking throughout the process. You can truly tell me anything at all.
Tasks that will vary greatly per user
1. Let’s say you are continuing the course you have been working on. I want you to pickup where you last left off and engage with the next course content video and webpage as you normally would at home.
2. Now I want you to do what you normally do if you had to memorize information on this particular content.
Specific Tasks
Now I want you to move on to the next video
3. While watching the video I want you to use the highlight feature to highlight things you deem important.
4. (When the person says they are done with the last task) Now I want you to check how many videos or content you have to do before your next assignment. (To see if they will use the content feature icon on the left right)
Follow up questions for tasks
What are you doing?
What are you thinking?
What do you think when you do that?
Why are you hesitating?
Thank you so much! That concludes our interview. I may reach out to you if I have any additional follow up questions. We will also report the results to you. If anything occurs to you that you forgot to mention please feel free to reach out! Here is my contact information.
If you have any questions or have anything to add, you are free to ask me now.
Thanks again!